The increase in the share of online sales has become the most important strategic task set by the
management of PJSC Pharmacy Chain 36.6 to the company's employees. Prior to the implementation of a
complete e-commerce system, customers were only able to book goods at pharmacies in the network or
pre-order them as part of a partnership project with Ozon.ru.
The decision to start work was made based on a prepared business case in which the key KPIs of the
project were identified: revenue, conversion and go-live terms.
An implementation of the solution and the transformation of internal processes — from the foundation of
the e-commerce department to the launch of the online store — took 6 months. As the project progressed,
users' distrust of new solutions gave way to interest, and then full support for innovations.