Unify customer profiles from different sources and systems
Launch marketing campaigns based on deep and precise segmentation
Analyze campaign results in real time
Use best practices of market leaders
Business results
Increased purchase frequency
Increased average shopping cart price
Reduced customer churn
Reduced customer acquisition costs
Key functions
01.
Creation of a unified customer profile
with information received from different channels and sources (offline and online channels, social media)
02.
Contact assessment
display of trends and inclinations to use data in segmentations, communication scenarios and analytics
03.
Creation of a real-time segmentation
from any customer or interaction data
04.
Planning and budgeting
of marketing campaigns for budget management in any communication channel
05.
Built-in content studio for campaign management:
an easy-to-use visual editor and code editor, template importing in html, txt formats, addition of personal attributes and dynamic units (abandoned carts, product recommendations, etc.)
06.
Omni-channel multi-wave campaigns
in channels, such as: e-mails, sms, AdWords, social media, call centers, messengers
07.
Creation of personal product and special offerings
in any available communication channel
08.
Real-time KPI monitoring
of any communication campaign, including prices of completed orders
09.
Creation of a customer journey
to define and develop the best communication strategies