Implementation of a heavy loaded platform for e-commerce. Faberlic became the biggest project based on SAP Commerce Cloud solution in CIS region and one of the biggest in the world. The main goal of the project was to triple company’s revenues in every region where it operates by implementing the heavy loaded enterprise solution based on SAP CX. A business case with main KPIs of the project defined the decision of its start. KPIs: revenues, conversion and launch date.

This project changed processes of selling products through online store and established automated marketing communication. It also brought about optimal effectiveness in the following areas: client data processing, merchandise catalogue, prices, stocks and orders management, client's dashboard operation, branched structure of MLM services for distributors, promotion activity and loyalty campaign management, target groups and segmentation management, and marketing campaign management. This platform already operates in 10 countries and later will be launched in other regions.